Yes – but only in ways that doesn’t cause a conflict of interest and benefits end users in the industry.
For example, we do discuss innovations, ideas, and encounter a broad range of opinions where we align and don’t align. We may choose to engage more often, or at deeper levels where we believe individuals can provide deeper perspectives. We may introduce vendors to advisory clients – ONLY if that end user client is seeking the specific viewpoint or capability that they possess. D6 is not compensated by the vendor, only by the end user, by working as part of their extended team and within scope of the advisory work itself.
Other times, a vendor or an integrator may need assistance with specific areas where we’re unique subject matter experts (with an end user project or internal solution strategy). We do so but only in ways where we perform our defined function but remove ourselves from any specific customer sales, product sales, account relationship, or product-specific processes and discussions. It’s also engagement specific, so we’re never there long enough to earn a coffee cup with our name on it.