First and most importantly, we are not a consulting firm. We are an analyst firm, and perform consulting to complement our research to benefit our clients in refining their understanding, adapting it to their unique circumstance, and applying what we learn back into our research and methodology and contribute to the community. It is mutually beneficial as it avoids cooking things up in a vacuum. Further, it is not our aim to bill lots of hours, but rather the opposite by giving clients the knowledge and tools to tackle initiatives themselves and decide where they need specialization on a limited basis to fill the gaps.
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