Welcome to “FAQ Central”, a central area where we’ve consolidated questions throughout the our website into one area. If you can’t find what you’re looking for, you can submit your own at the bottom of the page.
This is one of the primary reasons why this firm was founded. Often, especially in the physical access industry, the way of doing business is a “buddy system” throughout the whole supply chain. The people delivering the solution are often getting their leads from the vendor and/or representing a shortlist of vendors to supply customers with. Too often loyalties are bestowed to partners as opposed to the end users paying them and other times cookie-cutter recommendations come right out of the same old playbook.
This leads to ill-thought strategies, incompatible technologies, and a great deal of rip-and-replace considerations in the future. Also, it produces lots of bad advice around what is really secure, since many vendors just try to sell more widgets to improve the situation. We believe that in order to TRULY serve the interests of end user customers, we can’t have relationships that contain aspects of conflict to the point where both D6 Research and vendor benefit while the end user does not. Yes, even if that means turning business away and having significantly less revenue.
Yes – but only in ways that doesn’t cause a conflict of interest and benefits end users in the industry.
For example, we do discuss innovations, ideas, and encounter a broad range of opinions where we align and don’t align. We may choose to engage more often, or at deeper levels where we believe individuals can provide deeper perspectives. We may introduce vendors to advisory clients – ONLY if that end user client is seeking the specific viewpoint or capability that they possess. D6 is not compensated by the vendor, only by the end user, by working as part of their extended team and within scope of the advisory work itself.
Other times, a vendor or an integrator may need assistance with specific areas where we’re unique subject matter experts (with an end user project or internal solution strategy). We do so but only in ways where we perform our defined function but remove ourselves from any specific customer sales, product sales, account relationship, or product-specific processes and discussions. It’s also engagement specific, so we’re never there long enough to earn a coffee cup with our name on it.