Survey Methodology & Participation Disclosures
We use a variety of methods to validate market trends, movements, and sentiments. Surveys and interviews play an important role for our research in addition to hands-on lab testing and working alongside some of the largest end users designing and testing forward-thinking concepts.
Despite their potential value, insights from surveys are only as good as the questions that are asked, the analysis methodology, and accuracy of the data considered. The first two are within D6’s full control, but the latter can be loaded with inaccuracies, such as:
- People take the survey several times to affect the weighting of responses
- Inaccurate entry of industry or size of the company.
- Misrepresentation of demographics for perception of privacy or otherwise
- People take the survey more than once to account for multiple roles/perspectives.
Therefore, we employ two types of survey methodologies.
- Controlled Surveys: A person requires validation before they can participate.
- Unrestricted Surveys: No validation required; anyone can participate.
Restricted surveys add a level of control to the data at the point of entry by validating the participants’ assertions regarding their demographics. Validation may entail confirming the person, their company, and role before they can participate or we rely on the data they’ve submitted. Through these measures, we can make sure that our analysis can be trusted and the integrity of our research is maintained to high standards that enterprises rely on.
Unrestricted surveys are for those that don’t require validation to be reliable or aren’t as critical. For example, if we’re doing research where we need consumer feedback that has decreased concerns for privacy and a smaller footprint of associations for them to guard (we don’t ask questions regarding company, role or information regarding their operations), they tend to be more open. Yet, we will still take some measures to ensure that they can’t perform multiple submissions.
How To Participate
All surveys are marked as to whether they’re controlled or unrestricted. If they’re unrestricted, then just jump right in. If they’re controlled, then you’ll need to enter a 15 digit code. You can obtain this code ahead of time by calling or emailing us (from your company email domain) and providing your name, company, title, role, and the country in which you reside (the last one is only for GDPR purposes). Alternatively, during the survey, you can just submit a 15 digit code that you’ve created (be sure that the first two characters are “UN”) and then email it to us with the same information from your company email domain.
We like to think that we do important work at D6 Research by helping the market at-large make better decisions. Having said this, if beneficiaries aren’t willing to participate them it decreases the value of the resulting insights for everyone. So we encourage everyone to try and participate where they can.
Not to mention, we run some good raffle drawings to says “thanks”. Anyone that takes a survey can enter (1 entry per each survey).
D6 Research takes customer and research participant data privacy very seriously. As a security research firm, we take strong measures to ensure that survey data is secure.
Our commitment to participants is that the data you provide is only used for research purposes. It is not used for activities related to marketing or selling products and services to those that participate in our surveys, nor are individual responses or information about the participants sold (or provided) to third parties.
If you’re interested in reviewing the Privacy Policies, there are two that are relevant: