Neutrality and clarity are the cornerstones of D6 Research’s founding and mission. As a general principle, we aim to enable the industry to socialize D6 Research’s viewpoints in efforts of improving clarity in the markets while attempting to balance the following principles.
- Discourage organizations and individuals from mischaracterizing, misrepresenting, or speaking on behalf of D6 Research.
- Ensuring that viewpoints reflect the current market; are up to date
- Avoidance of conjoining our brand with another as to appear as an endorsement
- Eliminate confusion as to the source of viewpoint or material
- Respect our Clients that have paid for access to similar research; thereby not commoditizing such investments that are recent.
- Not appear (nor participate) in representing neutral viewpoints while also appearing to be written for the organization. This is strictly against our policy. Our opinions are NEVER for hire or influenced outside of the merit basis that is disclosed to our audience.
1. General Guidelines
- D6 Research Research material or publicly made available viewpoints may not be used by vendors as a direct endorsement or be used to disparage competitors
- Only quotes from materials that are less than 12 months old or have been updated in the last 12 months can be used unless otherwise permitted.
- Any material that is marked as “Archived” may not be quoted unless otherwise specifically permitted.
- Do not reprint materials that are greater than 12 months in age or have since been marked as “Archived” without regaining consent.
- Persons or organizations requesting or using approved quotes are required to already have approved access to the content (via Subscription, Purchased, or is of the viewpoint of D6 Research to be authorized to exist in the public domain).
2. Quote Approval Requests and Permission. Gaining approval for quotes and reuse falls into three main categories.
- Circumstances that require specific approval upon each instance
- Circumstances that do not require prior approval because they meet the guidelines outlined in this policy to have automatic permission (while not violating any other policies); and
- Requests can be made by emailing firstname.lastname@example.org
3. Work for Hire Material. This section constitutes work performed by D6 Research for Clients that is not within the Premium Research catalog as it typically involves narrowly defined scope and engagement targeted toward a pre-defined limited audience for strategic activities. Unless similar policies for such works are specifically defined in another agreement, permissions will be guided by how they meet one of the two following criteria.
Transfer of License: Within the terms that govern the work; Client received transfer of license and has become their work (this would represent a rare case).
- Client may use content for small limited audiences with a specific purpose for each disclosure without prior approval.
- Not for use in the public domain
- Must meet all of the other guidelines in this policy
Licensed to Client: Within the terms that govern the work, or in absence of such terms, D6 Research performed work and provided deliverable to the Client but did not grant a transfer of license or provided an exclusive license. This may also include materials contained within the deliverable that are not exclusive in license.
- Client may use the material only upon first submitting a specific request and receiving approval
- Must meet all of the other guidelines in this policy
4. Financial Reports and Shareholder Disclosures. Clients may included quotes for purposes of informing current or potential shareholders and within public and private filings as long as the following conditions are met.
- All quotes for any of the purposes in this section must be pre-approved by D6 Research each time in writing.
- Client automatically agrees to indemnify D6 Research from any result stemming from the quote, its placement, or context.
- Each approved quote must reference the research report or material from which it was taken.
- All references must include full context of the quote, partly containing immediately adjoining words to achieve this.
- On the same page of where the quote was used, the following disclosure must be placed as a footnote (or in an equally prominent manner).
- “The quotation by D6 Research LLC is part of a broader research work(s) and such statements make no claim as to fact, but rather represent the opinions of the research analyst at the time of publication (or revised publication date) and are subject to change without notice.”
5. Corporate Boiler-plate materials. In general, with few exceptions, as a standard practice D6 Research does not allow any quotes or materials to be used in conjunction with corporate branding or media. Therefore all such instances in this category must be specifically requested and approved each time prior to using (if approved). Exceptions;
- Email Signatures: At times we may approve requests for quotes to e used inside of corporate email signatures. ?These are strictly a reflection of our opinion contained inside of published research reports. we reserve the right to decline any and all requests. Instances the receive approval are responsible for enforcing compliance within their organization in their use of the quotes in their signatures.
6. Social Media. True to our core principles, D6 Research strives to enable the community to share our viewpoints through the engagement of social media platforms. This section divides guidelines into two circumstances. If a specific example sis not represented in this section, then it is to be deemed as requiring submission and prior written approval:
- D6 Research Blogs: Content containing comments or opinions on D6 Research public blogs www.d6research.com/blog may be copied or referred to in another blog without prior approval, or in a broader application for non-commercial purposes such as those that meet journalistic criteria, research or private use. In all instances, a link to originating D6 Research blog post must accompany such use and reference. This does not include content or posts from any protected blog areas that require a login or have restricted access.
- Corporate Micro-Blogs: These are blogs that are categorically hosted by and owned by organizational entities but are designated for specific persons within the organization to represent their own views. In all instances, a link to originating D6 Research blog post must accompany such use and reference.
- Short message services that have character limitations of less than 200 characters for each post (Twitter, etc.). Use of quotes in this medium do not require (but should attempt) reference to original post but do require attributing D6 Research as the source.
- Other social media services and platforms that allow for more characters than short message services (yet may still have restrictions on number of characters) do not require prior approval as long as a) they represent the opinion of an individual (even if they are affiliated with an organization), b) attribute D6 Research accurately as the source, and c) reference the origin of the content references.
Circumstances that require submission request and prior approval
- Corporate Blogs: Blogs that belong to an organization and does not represent the opinion of any one person but rather the opinion of the organization itself. Examples of these may be, but not limited to, Public Relations blogs, investor relations, departments within an organization representing their collective opinion, or the main corporate website.
7. Legal Proceedings. Unless otherwise authorized by specific request and approval, in each instance, D6 Research does not grant permission for any materials to be used in legal proceedings.
8. Uses and destinations of approved content and quotes. Under no circumstances shall any content from D6 Research be permitted to posted to, redistributed inside of, conjoin to, or be used in any way by a) in efforts disparaging or personally attacking other individuals, and/or b) engage in hate crimes, discrimination (including those but not limited to racial, sexual, age or those with disabilities), or c) efforts to place limitations on individuals freedoms to express their own opinions. Any use of D6 Research content, name, logo, or copyright will automatically void any grant of license under this Policy.
Policy last updated on: 05/13/2014