Upon execution of an Entity End User License Agreement (“EEULA”) and being granted license to CRLTU Content, You accept all terms and obligations of this policy as referenced in the EEULA. All CRLTU Content is copyrighted and are licensed to Company under the EEULA, not sold to Company. Further, by executing the EEULA, You acknowledge that You have read this Policy, that You understand it, and that You accept and agree to be bound by its terms.
1. DEFINITIONS. SEE EEULA THAT REFERENCES THIS POLICY FOR COMPLETE LIST OF DEFINITIONS.
1.1 CRLTU Source Artifacts. The CRLTU Content that is permitted by You to reuse will be delivered by D6 Research to You, in an electronic package with this label. Updates will be delivered via new packages so that all new CRLTU Content in a Source Artifact package is current and valid.
2. CRLTU POLICY OVERVIEW
2.1 Intent. A program that greatly simplifies the typically complex and restrictive submission, approval, license, and legal processes for You to use content exclusive to D6 with speed, fixed cost, and significant value.
2.2 Purpose. Preapproved exclusive and curated content that You can use internally and externally for market purposes by sharing D6 Research insights to educate, support viewpoints, and socialize concepts with your audiences.
2.3 Framework. A policy framework, with a set of conformance guidelines that defines how, when, and where to use CRLTU content so that doing so is highly repeatable while minimizing concerns of misuse.
3.1 You have been granted a license to a CRLTU Content.
3.2 Only content that is categorically and specifically designated as “CRLTU Content will be used in conjunction with the benefits prescribed under this Policy.
3.3 D6 Research will specifically designate CRLTU Content for You to use. Any content that is not specifically designated by D6 Research in writing as CRLTU Content, You may not use for such purposes.
3.4 D6 Research will instruct how You may access CRLTU Content.
3.5 You accept as part of Your conformance to this Policy, that anyone who has access to or receives CRLTU Content understands their obligations to conformance and limitations.
4. LICENSED USERS. THERE ARE THREE TYPES OF USERS THAT ARE DEFINED IN THE CRLTU POLICY.
4.1 CRLTU Client Operators: These are individuals that are tasked with receive the CRLTU Content artifacts and ensure awareness and compliance of other licensed users. By default, the Licensed Representative is the CRLTU Client Operator who may make available to other, and as many, Subscribed Users as are granted and assigned licenses, to the extent they have the purpose and are made aware of their responsibilities to conform to this Policy and the EEULA. The intent here is that only those familiar with this this policy control access to such content in a manner that ensures adherence to this Policy. In general, You should take all precautions and reasonable care to control access and use of the source CRLTU artifact.
4.2 CRLTU Beneficiaries: These are individuals employed by the Client organization that may use and distribute CRLTU content after such content has been approved by their organization to ensure compliance with D6 Research policies, for the sake of clarity, Beneficiaries are not to access the CRLTU repository directly. In general, these are typically solutions marketing, content marketing and related roles for such purposes.
4.3 CRLTU Recipients. These are persons that receive D6 Research content from CRLTU Beneficiaries, regardless if is in whole or in part conjoined with other materials not of D6 Research intellectual property and copyright.
5. OTHER POLICIES.
5.1 The Use of CRLTU Content is governed not only by CRLTU Policy but other policies such as the EEULA, Copyright Policy, and the Analyst Quote Policy that covers permitted use of quotes. All Policies can be found in Policy Central.
6.1 Prior Approvals for Use. If guidelines are strictly followed, then no prior approval (each and every time) is required. Some approval, where noted, is required for initial approval of the design or assertion of context.
6.2 Under no circumstances, are the source CRLTU artifact document that D6 Research provides to You be used to display or be displayed from directly. This will result in a violation of the Policy.
6.3 Permitted Uses.
6.3.1 Corporate white papers. White Papers created by Your organization and of Your own intellectual Property. You may embed CRLTU Content within to compliment Your connect. CRLTU Content cannot make up more than 10% of the paper.
6.3.2 Briefing Artifacts. Artifacts used to brief prospects, customers, partners, or internal members, except other analyst firms (not permitted).
6.3.3 Website content. Only on Your website that You own and under Your control; no third-party website permissions.
6.3.4 Webinars. Online meetings to the public or private groups (display). CRLTU Content must be ported into some other medium (not original source; cannot display the control artifact that we provide You).
6.3.5 Social media. Must fit full attribution to D6 Research in each tweet and not used for any other purpose than the context of what D6 Research is being quoted.
6.3.6 Email communications. Email marketing incorporating D6 Research CRLTU Content to compliment Your communication, support concepts, or make audience aware of D6 Research Reports, papers, etc.
6.4 Restricted Uses:
6.4.1 Sales Proposals. May be used only for reference but may not be used in any way be constructed as an endorsement of D6 Research.
6.4.2 Product Documentation. You may not use CRLTU Content in conjunction with a product or service that You sell in its documentation.
6.4.3 Email Signatures. Permitted, pending D6 Research review and written approval.
6.4.4 Business Cards. Not permitted
6.4.5 Vendor Customer Events (User Groups, Summits, Sales Summits, etc.) Permitted, however D6 Research CRLTU Content shall not exceed more than 10% of the total content within the specific presentation being used at any one time. Also, any use cannot appear though D6 Research is sponsoring, co-sponsoring, or endorsing the vent.
6.4.6 Conference Presentations. Permitted, however D6 Research CRLTU Content shall not exceed more than 10% of the total content within the specific presentation being used at any one time. Also, any use cannot appear though D6 Research is sponsoring or endorsing Your presentation or views. Additionally, You must ensure that You do not agree to any conference terms where You provide them permission to redistribute, display, ability to offer downloads, or provide them any rights to copyright or imply license. In such case, You need to remove all D6 Research related CRLTU Content before doing so.
6.5 Prohibited Use
6.5.1 Use to engage in online or social media debates
6.5.2 Used to slander, disparage, or attack competitors
6.5.3 Used to imply, in any way, that D6 Research specifically endorses Your product, service or Company.
6.5.4 Represent Dr Research Copyrighted works as Your own or anything other than those of D6.
6.5.5 Change or modify D6 Research works in any way other than curating parts from it.
6.5.6 Use in a manner that changes the context and/or intent to support another point of view. This will be designated as misrepresentation.
6.5.7 Any permitted or restricted use (or otherwise) where content is directly forwarded to, or intended to recipients are technology analysts or analyst firms.
6.5.8 Permitting CRLTU Recipients in which You have a partnership to redistribute any D6 Research CRLTU Content unconjoined from Your compliant artifact or work where the CRLTU Content was conjoined.
7. SOURCE ATTRIBUTION. ALL AND ANY USE OF THE CRLTU CONTENT, UNLESS OTHERWISE SPECIFICALLY AGREED TO IN WRITING PRIOR FOR EACH OCCURRENCE, MUST:
7.1 Source Credits. Clearly indicating that D6 Research is the source of the repurposed CRLTU Content.
7.2 For entire documents produced by D6 Research where they will stay intact in their original form in entirety, such items will rely on the D6 Research contents to cover the requirements of this section.
7.3 For CRLTU content that is not used in its original, unedited and completed format, such as parts from them (such a charts, graphs, artifacts, quoted text, etc.), the source must be attributed in a manner that is immediately conjoined to the content itself and include reference to the original content it was derived from (the research report, paper, etc.). CRLTU Content source will provide such guidance accurate references to such original works.
7.4.1 For written content, a) D6 Research, b) Name of Report or Paper, c) the name of the Analyst.
7.4.2 For images and charts, at minimum only the name of D6 Research and a URL to the research report in which it came from.
8. REPRESENTATIONS, RESPONSIBLE USE, AND ATTRIBUTION
8.1 You, are responsible for ensuring that there are adequate and reasonable processes in place that inform CRLTU Beneficiaries of their responsibilities to conformance;
8.1.1 D6 Research and any CRLTU Content are expressions of D6 Research’s opinions and are made at the time they were created and/or marked as revised by D6 Research.
8.1.3 CRLTU Content is for reinforcing viewpoints of the market; not to be positioned to be used for (or give the appearance) endorsing a vendor’s product or service, or imply that there is a partnership between us where D6 Research has an interest in the position of your products and services or overall success in the market.
8.1.4 Client is however permitted to carefully use CRLTU content publicly to re-enforce an organization’s position in the market place without over-stating or mischaracterizing D6 Research’s viewpoints and statements.
8.1.5 Competitive Use. CRLTU content is not permitted to be used to attack, disparage, or slander competitive vendor organizations or their offerings with intent to discredit competition. However, Client may use CRLTU content to factually illustrate the viewpoints of D6 Research as they relate to their respective competitive positions and attributes if the CRLTU content explicitly contains such information. Client will not attempt to interpret or enhance D6 Research’s opinions and must clearly distinguish which are opinions are those of D6 Research and of their own.
8.1.6 Awareness of our Copyright and Analyst Quote Policies.
9. COPYRIGHT. AS DEFINED IN THE COPYRIGHT POLICY IN POLICY CENTRAL
10. INTELLECTUAL PROPERTY.
10.1 No Transfer. Under no circumstances by providing CRLTU benefits under Grant of License of the executed EEULA does it imply or execute the transfer of ownership, copyright, trademark, or provide exclusivity. Unless otherwise agreed in a separate mutually signed agreement by authorized individuals, no rights are assigned beyond what is stated in this policy combined with the executed EEULA and all other policies that are in full effect; that can be found in Policy Central.
10.2 Additionally, under no circumstance does the distribution of CRLTU content transfer ownership, copyright or trademark to any CRLTU Recipients. You are responsible for ensuring that Recipients are aware of this and in addition treat D6 Research intellectual property with at least the same level of care as their own.
11. LIMITATION OF LIABILITY.
11.1 In addition to Limitations of Liability in the EEULA, you accept;
11.2 D6 Research engages in the primary business of conducting research. Such efforts are based on the aggregation of data, interactions between the analyst and the market with the result toward the objective of forming opinions that can be shared with the market. Client accepts that the opinions of D6 Research, their analysts, and the works that result that contain such opinions is not a perfect science and therefore should be viewed as such. Therefore, client agrees that while D6 Research makes best efforts to ensure accuracy, it is likely in all probability that they will not be such and should not rely solely on information to make decisions that may impact their organization’s business or their customers. As such, Client shall not hold D6 Research responsible for any claims resulting in D6 Research’s defense born from their use and distribution of CRLTU Content.
12. TERMINATION, EFFECT AND SURVIVAL
12.1 Is governed by Terms of the EEULA.
Policy last updated on: 05/31/2018