This page is intended to answer relevant questions about the company, its focus, practices, and values that may not “fit” in other sections of the site or require a more personal answer. We welcome user submitted questions – yes, even the hard ones! If you have any, please email them to us.
How are you different from consulting firms?
First and most importantly, we are not a consulting firm. We are an analyst firm, and perform consulting to complement our research to benefit our clients in refining their understanding, adapting it to their unique circumstance, and applying what we learn back into our research and methodology and contribute to the community. It is mutually beneficial as it avoids cooking things up in a vacuum. Further, it is not our aim to bill lots of hours, but rather the opposite by giving clients the knowledge and tools to tackle initiatives themselves and decide where they need specialization on a limited basis to fill the gaps.
When you perform advisory services, how do they differ from a those of a consulting organization?
Typically, consultants are either so busy working direct contract hours to perform continued research or have a set of key partners by which they get much of their knowledge, training, and even leads. This is less prevalent in the IT market than in the physical access market, where it is pretty standard practice. Businesses are unique and the last thing we would want is someone telling us how to do something based on what they typically advocate per the relationships that they have and approaches taken. It is much more desirable and effective to have a process that searches across the spectrum until it is a best match for what is required. This is the difference.
We are organizing conference speakers for our next event. Will you come and speak?
In general, we love to get good information out there, so yes. However, we do not endorse products or perform promotional presentations. Call or send us a note on the details, dates, ideas for topics, etc. We will answer right away. If it can be performed in a neutral way, we may be interested.
How can I gain access to your research and tools?
You can see what we are working on in the “Research Reports” section of the website and go to the “Subscribe” menu to see how to access them. Can also email or call, we are glad to discuss.
If I purchase research reports or tools, do I receive updates or do I need to purchase the newer version?
We constantly update our research reports with new information and publish those updates on a rolling quarterly basis. We do not believe it is reasonable or fair for clients to purchase a report only to have it be outdated a few months later. Our reports are digital, and therefore anyone who purchases a report will receive updates to it for 12 months following the purchase at NO ADDITIONAL COST. You will be subscribed to a mailing list (opt-in) where you will receive notifications when an update occurs and can go and download it. Yes, we know this is bucking the trend on the analyst front, as we believe in providing value for clients that spend hard earned dollars.
Do you offer discounts to state & local government and educational institutions?
Yes. We realize that these institutions are really hard hit by the economic environment. We also heavily value the services they provide to the community and do want to lessen the barriers to accessing quality information and guidance. We offer 35% no-hassle discounts on published research reports to these organizations and also in the same spirit offer the same commitment to smaller regional hospitals.
Do you accept requests for research in a particular area?
Short answer is yes. The longer answer is: 1) we do not perform research that is paid for and to be exclusive to any one entity (except investors); and 2) send us a note or call, and we can tell you if the topic is already in our queue. We typically plan a year out so we can probably tell you when we plan to tackle the topic. Alternatively, if it interests us, we can move the priority. We can be quite motivated if we have an organization that is willing to work with us where we can study the challenge in a real client environment. We don’t like doing things in a vacuum. If you are an end user and are interested in doing so, we’d love to hear from you.
Neutrality and Transparency
Why do you emphasize being neutral?
This is one of the primary reasons why this firm was founded. Often, especially in the physical access industry, the way of doing business is a “buddy system” throughout the whole supply chain. The people delivering the solution are often getting their leads from the vendor and/or representing a shortlist of vendors to supply customers with. Too often the loyalty is not toward what is in the best interest of the overall goals and success of the end user customer spending the money, and other times it is a cookie-cutter recommendation right out of the same old playbook from the vendor options they specialize in.
This leads to ill-thought strategies, incompatible technologies, and a great deal of rip-and-replace considerations in the future. Also, it produces lots of bad advice around what is really secure, since many vendors just try to cover their tracks and sell more widgets. We believe that in order to TRULY serve the interests of end user customers, we cannot have relationships that contain aspects of conflict to the point where both D6 Research and vendor benefit while the end user does not. Yes, even if that means turning business away and having significantly less revenue.
How do you maintain being neutral?
First, we do not market to the vendor or manufacturer community and therefore do not consider them to be a main revenue stream for us. If we did, for example, assist them with their product strategy, how could we be neutral when we perform a market scope and comment on which vendor has the best vision. Also, no member of our firm are able to be employed by or have questionably close ties to a vendor or manufacturer.
Do vendors or manufacturers get compensated for participating in research?
Absolutely not, never. We will never require ANY vendor (large or small) to pay any fees to be reviewed or considered to be included in our research. We strongly believe that this is unethical and leads to compromised research. This is why we strictly limit any exchange of monetary funds with vendors to the previously mentioned (above) scenarios.
I am a vendor; will you perform custom research for us?
Short answer, no. Longer answer: Understandably it is reasonable for manufacturers to desire to have market intelligence that is not available to their competitors or on a topic that they would like to specifically educate their customers on. Unfortunately, it is against our policy to perform research specifically for vendors that will not be available to the rest of the market. There are plenty of analysts that do this, however we are not one of them. If you would like to distribute research that has already been performed (or planned) to your customers, we can discuss distribution options to enable you to do so. We also offer some capability if you are a subscriber without having to pay and license each time.
So you do not accept any payments from vendors or manufacturers?
The original concept was that we would not, under any circumstances, transact any dollars with vendors and manufacturers. However, we ran into some challenges that made us reconsider out of necessity in achieving our vision. For example, if we are performing forward-looking research for end users on where the market is and where it should be heading, and only offer these insights to end users, then how can vendors gain insight on what they should consider changing? In some respects, vendors need to have the same level of access to information and to be honest, some are focused on innovating, so having a system where we can have dialogue with them is beneficial to the entire community including end users. Therefore, we make the most of the same research available to vendors and manufacturers if they request it, at the same fee as our client community.
We never charge for vendors that would like to brief us on what they do – never. However, if they want us to brief them on the market in detail, we do offer such services. Since they often require several hours, and travel, we do require compensation that is designed to recover costs – not be a profitable revenue stream. In either instance, we do not solicit either of these services, but rather make them available at an equitable rate to compensate for resource allocation and related expenses. This is offered in the spirit of knowledge not being exclusive to one community or another since it takes each to make changes to truly advance solutions for end users to benefit.
Wow, you really don’t like vendors, do you?
Incorrect, we appreciate them, even if we do not agree with their viewpoints. They contribute greatly toward the innovation and advancement of what is trying to be achieved. However, our focus is on serving end user organizations (and financial analysts), and as such we have decided that to maintain the highest integrity, some lines need to be drawn, and they need to be disclosed publicly for the sake of transparency. Many venues already exist for vendors to steer, provide content, and market their solutions. However, very few solely focus separating the two.
I am a technologist and would like to contribute to your research.
Send us a note. We are always looking for unique individuals who have points of views to share. We WILL consider them. However, to be intimately involved in creating research content you need to have verifiable world-class expertise in the subject matter. If you do, we can’t wait to hear from you.
I am a vendor; what is the process for my organization to be included in your upcoming research?
Great question. Payment is neither requested nor accepted. We have a policy to consider ALL vendors that have a relevant solution and meet the scope of the research item we are conducting. We will either get in touch with you far in advance, or send us a note to inquire when we may be planning to cover your space. If there appears to be a match, we will disclose the abstract and criteria to be included and go from there if there is a fit.
Our policy is that any vendors that do participate in having meaningful dialogue to answer our questions, perform demos, or send us products to test will benefit by being involved in a process that enables us to consider their points of view and will benefit by being able to review draft versions of our reports before they are released to the public. We do this not for permission of the content, but to consider and gain feedback on inaccuracies and oversights that may need to be corrected. Note, we make changes at our own discretion but encourage viewpoints and feedback to consider.
Alternatively, if vendors do not participate, we will perform assessments to the best of our ability based on publicly available information and from our client community if they have hands on experience with recent versions of their product. If we cannot obtain all of the information, we will note this in the report, as well as if the vendor declined to participate. We never choose to not cover vendors because they refused to participate or made legal threats if we do so (yes, it has happened, and we strongly believe that this is the worst and inexcusable behavior in the industry that is never to be permitted). We will still do so and defend our right to do so responsibly.